About Tangerine

Founded in 2004, Tangerine offers a corporate sponsored, fully-outsourced weight loss and management solution that offers incentives for employees and their spouses who achieve individual and team goals. First, Tangerine develops a custom weight management communications strategy for the business and markets the program to its employees. Then, Tangerine measures the height and weight for participants that opt-in to the program at the beginning of each three-month program period. During the course of the program, Tangerine provides a customized, interactive website that allows the employee to track their individual eating and exercise behavior and promotes community amongst participants. Tangerine measures the employees at the end of the three-month period, and distributes the rewards directly to successful employees on behalf of their employer. Finally, Tangerine provides aggregate, HIPAA-supportive reports to the employer regarding participation, healthcare savings, and employee productivity. Employees improve their health and self-esteem while corporations lower healthcare costs and increase productivity.

Aaron Day, Chairman & CEO, has eleven years of CEO and startup experience and personal domain expertise with weight loss and management. In 2001, Day developed a weight loss and management tool that he used successfully to lose 130 lbs and keep it off. Prior to Tangerine, Day was Entrepreneur-in-Residence at Industry Ventures, a technology-focused venture capital firm. He was Chairman/CEO of Iconomy, an e-commerce ASP (acquired) for six years where he was responsible for the company’s strategy and operations. Day also worked in data processing at Stop Loss International (acquired by UnitedHealth Group). The Boston Business Journal selected Day in 2004 as one of their 40 Under 40 leading business leaders and innovators. Day studied mathematics at Duke University and biology at Harvard UES.

Austin Chang, CTO & EVP of Client Services, has over a decade of enterprise product design and development expertise, as well as extensive experience with managing high-profile customers. Prior to Tangerine, Chang spent three years designing next-generation healthcare applications for GE Healthcare, 3M, and Cerner, and six years as the Chief Technology Officer at Iconomy. Chang studied physics and economics at Duke University.

Bill Walsh, CMO & EVP of Sales, brings eleven years of sales, marketing, and startup experience. Prior to Tangerine, Walsh spent three years as director of sales and business development at E-Needs (acquired by Radiant Systems, NASDAQ: RADS). Prior to E-Needs, Walsh spent six years at Iconomy as Director of Business Development. Walsh received a BS in Marketing at the University of Florida.

Aaron Day, Chairman & CEO, has eleven years of CEO and startup experience and personal domain expertise with weight loss and management. In 2001, Day developed a weight loss and management tool that he used successfully to lose 130 lbs and keep it off. Prior to Tangerine, Day was Entrepreneur-in-Residence at Industry Ventures, a technology-focused venture capital firm. He was Chairman/CEO of Iconomy, an e-commerce ASP (acquired) for six years where he was responsible for the company’s strategy and operations. Day also worked in data processing at Stop Loss International (acquired by UnitedHealth Group). The Boston Business Journal selected Day in 2004 as one of their 40 Under 40 leading business leaders and innovators. Day studied mathematics at Duke University and biology at Harvard UES.

Arthur Fox, Board Member, co-founded and is President of Royalty Capital Fund, the first successful venture capital fund to employ a unique, royalty-based investment methodology that he conceived. For over 30 years he has been involved in the formation, financing, operation, and divestment of business firms. He was the co-founder and Executive VP of Octek, Inc., which was acquired by a Fortune 500 company in 1984. He co-founded Lexidata Corporation, which went public in 1981. He also co-founded Medicel and served there as VP and Director. He holds an MSEE degree from MIT and a BSEE degree from the University of Maryland.

Eileen Shapiro, Board Member, enjoyed a long career at McKinsey & Co. and is now president of The Hillcrest Group Inc., a strategic consulting firm. She serves on the board of directors of Tufts Health Plan and several internet-based start-ups, as well as on the boards of several non-profit organizations and educational institutions. Eileen is the holder of four issued patents and brings a strong understanding of intellectual property to new ventures.

Senator Bill Bradley, Chairman of the Advisory Board, is a Managing Director of Allen & Company LLC. Additionally, from 2001 to 2004 he served as chief outside advisor to McKinsey & Company’s non-profit practice. He currently serves on the Boards of Starbucks Corporation and Seagate Technology. From 1997 to 1999 he was a Senior Advisor and Vice Chairman of the International Council of J.P. Morgan & Co. During that time he also served as an essayist for CBS evening news and as a visiting professor at Stanford University, Notre Dame University, and the University of Maryland. Mr. Bradley served in the U.S. Senate from 1979 to 1997 representing the State of New Jersey. Prior to serving in the Senate, he was an Olympic gold medalist in 1964 and a professional basketball player with the New York Knicks from 1967 to 1977. Mr. Bradley holds a BA degree in American History from Princeton University and a MA degree from Oxford University where he was a Rhodes Scholar. Mr. Bradley has authored five books on American culture, politics and economy.

Eileen Shapiro, Advisor, enjoyed a long career at McKinsey & Co. and is now president of The Hillcrest Group Inc., a strategic consulting firm. She serves on the board of directors of Tufts Health Plan and several internet-based start-ups, as well as on the boards of several non-profit organizations and educational institutions. Eileen is the holder of four issued patents and brings a strong understanding of intellectual property to new ventures.

Howard H. Stevenson, Advisor, was recently appointed the senior associate provost for Harvard University Resources and Planning. He is also the Sarofim-Rock professor of business administration at Harvard Business School. He received his B.S. in mathematics, with distinction, from Stanford and M.B.A., with high distinction, and D.B.A. degrees from Harvard University. He is a founder of the Baupost Group, a large money management organization, and serves as vice chairman and co-chairman of Baupost LLC Advisory Board. He is currently a director of Camp Dresser & McKee Inc., and Landmark Communications, as well as a partner or trustee for several private corporations, partnerships, trusts, and foundations.

Barcy Fox, Advisor, in almost 20 years at Maritz, has consulted on more than 800 employee and distribution channel incentive programs based on measured performance at Global 2000 and Fortune 500 companies. She was also a founder of the HR practice at consulting firm Arthur D. Little & Associates and currently serves as director of professional development for executive search firm Russell Reynolds Associates. Mrs. Fox serves on the board of several internet-based start-ups and educational institutions.

Tangerine is fully-funded after raising 4 rounds of capital from leading professional investors from the New England area. The funding was lead by Boston venture capitalist/angel, Arthur Fox, and the New Hampshire-based “Breakfast Club”; with participation from the advisory board, current or former executives from Fidelity and Wellpoint, and individuals from the venture capital community. If you are interested in learning about Tangerine Wellness, please contact us contact us.

Corporate Fact Sheet

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